Click to go to - www.theauroragallery.com

Manage all aspects of The Aurora Gallery event space ensuring success.

Project Goal- To manage all aspects of The Aurora Gallery’s new location including event planning, new client acquisition, contract negotiation, staffing and marketing.

Problem- Gallery owner did not have the expertise or man-power to manage location internally including events and event marketing.

Solution- Outsourced all operations to whynameus? ensuring that necessary expertise is in place. whynameus? created an innovative marketing plan to increase rentals of the location. Established profiles on social networking sites like Facebook, Yelp and location relevant sites. Partnered with local community groups to increase exposure, developed eye catching press releases for media attention, updated website content weekly to maximize foot traffic.  

Results - Increased rentals by 90% year over year. 

Tanqueary Tique Brand Awareness Event

Planned and Executed Month Long Brand Awareness Campaign

Project Goal- To showcase liquor label's line of beverages to the trendy, young, professional during 4 distinct showcases by featuring up and coming artists in unique ways.

Problem- Create an original and unique fashion event that would stir a buzz in target market and align brand with being “fashion forward”.

Solution- Develop the concept of a “moving mannequin” fashion show as opposed to a standard runway show. The models were on pedestals in the middle of the event. This set-up allowed for an unobstructed and close-up look at the designs..

Results- The idea was a success and garnered attention from target market and notable celebrities.

Design logo for the Aurora Gallery

Project Goal- Create a logo for Gallery that incorporated some aspects of the old logo but with a modern look and feel.

Problem- The original logo was in use for more than 6 years and had some brand recognition in the market.

Solution- Use the same colors and basic flare of letters of the original logo. Design a single strong and eye catching point on the current logo. Add depth with shadows and highlights.

Click to go to www.BrideologyInc.com

Create an online identity for Brideology inc

Project Goal- To create an online presence in the saturated wedding planning market that would draw positive leads.

Problem- Brideology inc was a start up company with a small marketing budget and little to no online presence.

Solution- Identify top 3 areas to invest budget and increase traffic.   

1.  Create an eye catching and informative website based on

     relevant key words

2.  Create a facebook page and targeted advertisements.

3.  Design interactive blog that address real bridal concerns.

Results- In 3 month period leads increased by 200%.

1. Effective back-linking on key partner sites increased traffic to creative and innovative website month over month by 125%.
2. Targeted Facebook advertisements to users that self identified as “engaged” promoting Brideology’s unique value proposition increased leads by 200%.   
3. User relevant blog topics reinforced Brideology’s creditability as a source of information for brides.      

Facebook Advertisements for Original Rollers T-shirt Company

Project Goal – Increase customer base of  t-shirt company using cost effective and wide reaching medium.

Problem – Original Rollers had a core customer base within the New York skater community. Owner wanted to expand beyond skaters and New York but had a limited budget.

Solution- Use Facebook to target key niche groups that would be receptive to Original Rollers unique t-shirt designs and accessories. Focused on three key markets – Female Roller Derby participants, young male skate boarders and Jam skaters.

Click to go to Morelia Film Festival

Managed a red carpet event for high net worth prospects at the Morelia Film Festival in Mexico.

Project Goal- To provide high net worth movie investors with a Hollywood experience.

Problem- To design a one of a kind experience for key investors with only 6 weeks to plan.

Solution- Leverage the firm’s relationships within the film industry to secure 4 days of elite events at the Morelia Film Festival. The highlight being a red carpet walk with Tommy Lee Jones at the premier of his film the “Three Burials of Melquiades Estrada”. 

Results- The event had the desired effect and the investors increased their business and good will was fostered with prospects.

Click to go to www.Imagetechofficesupplies.com

Establish Brand Identity for Imagetech Office Supplies

Project Goal- To develop brand equity amongst new and existing customers

Problem- Company has been in existence for 12 years with little brand differentiation from competitors in office supply market.

Solution- Create a marketing strategy that had several touch points with new and existing customers.  Develop weekly email promotions and monthly news letter. Create all new content for website using vocabulary derived from direct communication with customers. Create a slogan that resonates with decision makers.

Results- Weekly email promotions increased existing customer consumption. New content was clear, concise and informative. New slogan "The Service You Deserve, The Selection You Want, The Savings You Need" is easy for sales people to promote and  simple enough for customers to remember.

Click to go to www.NtrigueSalonOnline.Com

Design interactive website for Ntrigue Salon

Project Goal- Design a website that would express the salon’s individuality and draw high-end clientele.

Problem- Salon had a limited budget and undefined target market.

Solution- Define core client’s age group and fashion requirements using key words throughout site. Design a website that appeals to target market using bright colors and high resolution images. Colors reflected salon’s fresh and fashion forward styles and images showcased the salon look and feel.

Results - Increased traffic by 60% in first 3 months.

Click to go to www.MyRedRabbit.com

Website content development for start-up company Red Rabbit.

Project Goal- To develop content for myredrabbit.com that was easy to read and informative.

Problem- The business model is aimed at kindergarten and elementary school age children. The website had to quickly communicate the product offering to busy parents while simultaneously providing detailed information about how the business model worked and what were the benefits 

Solution- Created a user friendly website with clear and precise headers outlining the core questions parents ask. Solicited parents for their thoughts. Used their vocabulary to better explain product offering.

Results: Parents clearly understood the business model and services which allowed for an easier buy in on the part of the parents and schools.